The client’s goal was to own several small but powerful recipe brands instead of one overloaded website, targeting different audiences such as quick weeknight meals, baking, and healthy recipes. Kitchen Growth Media started by mapping audiences, keyword opportunities, and monetization plans for each niche to avoid overlap and internal competition.
Each site was then built on a shared WordPress framework with customized branding, category hierarchies, and recipe indexes, making management efficient while still keeping every brand distinct. Standardized post templates, schema markup, and internal linking rules were created so editors could publish high‑quality recipes across the network without reinventing the process each time.
Finally, Kitchen Growth Media launched starter content clusters for each site, set up shared email and social workflows, and delivered a growth roadmap that outlined which niches to expand first based on search demand and RPMs. The result was a scalable recipe network built for long‑term traffic and revenue, not just a collection of disconnected blogs.
