The client relied almost entirely on search and social for traffic, with only a basic sidebar form collecting a handful of subscribers each week. Kitchen Growth Media analyzed high‑traffic recipe pages, user behavior, and seasonal content to identify the best places and moments to invite readers to join the list.
New opt‑in offers were then created, such as printable meal plans, dessert mini‑ebooks, and “weeknight recipes” series, each matched to the content visitors were already viewing. These were promoted through sticky bars, in‑content forms, and exit‑intent popups that respected user experience while dramatically improving sign‑up rates.
Finally, a weekly and seasonal newsletter calendar was built, repurposing new and existing recipes into themed sends that encouraged clicks back to the site. With clear tracking in place, the client could see how email drove repeat sessions, higher RPMs, and a more predictable traffic baseline beyond algorithms.
