The website had grown quickly but without a clear search strategy, resulting in duplicated topics, weak internal links, and many posts that never ranked. Kitchen Growth Media started by auditing analytics, Search Console data, and site structure to identify technical issues, cannibalization, and missed keyword opportunities.
A new content map assigned primary and secondary keywords to each priority recipe, along with recommendations for headings, FAQs, and internal links. Existing posts were consolidated or refreshed to reduce duplication, and recipe schema and meta data were standardized to help search engines better understand each page.
After implementation, key recipes began climbing into the top results for target queries, long‑tail traffic increased, and overall organic sessions showed a steady upward trend instead of plateauing. This gave the publisher more high‑quality traffic for both ads and future email growth.
