A small dessert blog with great recipes but little structure came to Kitchen Growth Media looking for steady traffic and ad revenue. We rebuilt the content, design, and SEO foundations so every new recipe could attract the right readers and support a real business.
The blog started as a personal collection of dessert recipes with inconsistent formatting, duplicate images, and posts that were hard for search engines and readers to navigate. Kitchen Growth Media performed a full audit of site structure, content gaps, and technical SEO to understand what was holding growth back.
Using this audit, a new content and design strategy was created: clear dessert categories, a browsable recipe index, and standardized templates for posts, including headings, notes, FAQs, and internal links. This made the site easier to use, easier to crawl, and ready for ad‑network review.
Final rounds of optimization focused on pruning thin content, refreshing older recipes with new photos, and tightening internal links between related desserts. Once these updates were live, the blog saw consistent organic growth and successfully moved from a hobby project toward a monetized recipe brand.
